6. Step 3: Attracting the Right Influencers and Creating Powerful Content. Get familiar with the following influence marketing metrics to improve your influence marketing strategy: 1. 5. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. These two metrics together will give you an idea of roughly how many people are seeing a given post. Measuring Success: The Influencer Way. The final step is to track and analyze the data from your SMO influencer marketing campaign. Still, an influencer marketing campaign may require different metrics. Its focus is as much on creating content as it is on distributing that content. If you're planning any sort of influencer marketing campaign, this is a good tool to check out. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. Set Clear Goals for Your Influencer Campaign. Every creator, every platform, brings a labyrinth of differing data points that could blur your campaign's true impact. You’ll also want to consider savings related to time, media costs, content production, and software usage. Influencer marketing is a great way to get new customers by inspiring them with your content. 1 – Manually track influencer data. Use affiliate links. Services Offered: Influencer Search & Discovery, Campaign Management. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. So reach becomes an important indicator to measure the success of the campaign. If you are running a small scale influencer campaign and you have a tight budget, manual might be your best bet. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Once you know what metrics matter the most to your campaign and have a chance to track those metrics, you can evaluate the success of your influencer marketing. Before starting any influencer campaign you need to define your campaign’s goal. Klear Connect is a built-in CRM, acting as a hub for all your Instagram campaign communication. The objectives of the two marketing tactics also differ: seeding marketing campaigns aim to trigger cascades of information through a social network (e. You can use link. Influencer performance-driven metrics. 4. Tools like Upfluence offer end-to-end campaign management from influencer recruitment to contracts, content approval, influencer payment, and campaign reporting, so you can focus on. 7. The first metric in our list of how to measure the success of an influencer campaign relates to campaign reach and brand awareness. Recording Your Influencers’ Activity. With Connect, you stay up-to-date on campaign progress and maintain. After launching your influencer campaign, you’ll want to track how it does over time. Influencer Campaign Engagement Metrics. Onboarding: create briefs and contracts. Meltwater: Best Influencer Marketing Platform. Measure likes, comments, shares,. 1. When creating your influencer marketing campaign, you need to properly decide what metrics you should look for in regards to the influencer in order to ensure. Prior to. Influencer is mandating Brand Lift studies across eligible campaigns, so that brand-side marketers can level-up their impact and measure it. To measure the effectiveness of your influencer campaigns, you can consider. Carusele is an award-winning influencer marketing agency designed to create and manage influencer marketing programs for leading consumer brands and retailers. Not all of these involve mathematics, with some taking a more subjective look at the success of an influencer campaign. Their approach is unique wherein they leverage real-time data to optimize programs daily to generate the most efficient results. If your goal is increasing sales, then using coupon codes can be an effective tool for influencer tracking, especially if you have hired multiple influencers and want to see how each is performing individually. This category is especially helpful for figuring. Anticipating what your influencer tactics will achieve allows you to strategically adjust them to optimize your results. These help you measure the ROI from your influencer campaign. Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. Meaning, the campaign earned $5 for every $1 spent on the marketing strategy. The value may be good or not depending on what segment of followers that person has. 2. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. While the successes and potential results of these activities are seemingly well-understood, actually assigning numerical values and attributing ROI to outcomes has seemed more like. Add in sales,. After identification of goals you need to. 5. Less than 1% = low engagement rate. Still, brands cannot expect growth without a strategy social media marketing strategy. Input includes the activities that you undertake in the identification phase of your influencer marketing. Paid Media. The Brand Guide to Full-Funnel Influencer Marketing Metrics. An automated approach is most practical for big campaigns with several influencers across different social networks. Influencer management can include optimizing your outreach and recruitment process, adding more creators or brand ambassadors, and even adding more campaigns to your calendar. Its powerful analytics provide a detailed view of Instagram performance, identifying content types that resonate with your audience. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. Keyhole. BuzzSumo, Upfluence, AspireIQ, Grin, Klear, CreatorIQ, Google Analytics, Hootsuite, and Traackr. Remember that CPM is a useful metric for comparing the cost efficiency of different marketing strategies or influencers. 85 for every dollar spent. The final step of your global influencer marketing campaign is to analyze and optimize your results. Make sure your tools and systems are set up to capture the data that matters to you. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. 5. 2 – Use an influencer marketing platform to track influencer data. 5. It is important that everybody in your firm with an interest in your influencer marketing campaign understands the difference between micro, macro and celebrity influencers. Which platforms and metrics to use to measure influencer engagement; How to reliably track, attribute, and measure influencer campaigns; Campaign ideas for e-commerce, lifestyle, and gaming apps; In addition to the above, we’ll share best practices for social media influencer marketing for ecommerce, mobile gaming and lifestyle apps. For analyzing latest social media trends. Step 3: Choose relevant metrics. Measure the true impact of your influencer campaigns using advanced analytics. This process should be. IMAI Cons. A higher reach. For example, if you spend $10,000 on a campaign that generates. It's a multi-billion dollar industry with the potential to impact brand perception and sales. Create free account. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers. . After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. Silhouette;. 4. 15 is pretty standard, there is flexibility in those goals if you really want to work with a specific. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. This influencer marketing agency in India is well known for running award-winning campaigns. Setting campaign goals for your influencer marketing helps you decide what success looks like. The influencer marketing industry is expected to grow to. creating trackable URL-s, for example, with UTM tags; 3. Xabier Vicuña. However, successful influencer marketing is dynamic and complex — you can't automate success. According to data from a 2021 HubSpot Blog Research survey, revenue is the most crucial metric to marketers when. How to Measure Your Influencer. Included in its long list of use cases is influencer marketing and it can help you to manage all the steps involved in launching a successful influencer marketing campaign. How To Measure Your Influencer Campaign. 2024. Results: With streamlined workflows, data transparency, and standardized performance measurement, Colgate-Palmolive's. Overall, 117 influencers generated 69,495 engagements. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might be more important for you. Step 2: Consider a Wide Range of Metrics. 3. Brand visibility . reality: the report. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. Campaign Monitoring. By tracking these metrics and using. 1. These KPIs will help you track your progress, measures success in meeting your goals, and help you stay on track with your influencer marketing campaign. 3. 4B industry, and is predicted to increase by 29% in 2023 to $21. Using these tools will also allow you to c onnect with the most suitable influencers, k eep up with the latest social media marketing trends, i mprove campaigns based on. The final step of measuring influencer marketing is to use the data and insights you gathered to adjust and improve your strategy. 1. Pricing – Customized. Group RFZ is headquartered in Denver, Colorado. Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting Channels: Facebook, YouTube, Instagram, TikTok, Twitch Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented. The not-so-good news is that there are certain drawbacks to this form of marketing as well. Through the superb AI-powered influencer discovery, campaign management workflows, and robust AI-powered sentiment analysis, EMV, deep engagement data, and other reporting capabilities, you will attract the most fitting influencers to promote and elevate the sales of your brand. Measuring Influencer Marketing: Steps by Step. The main issues concern: Brand awareness campaigns are always hard to measure. For future campaigns, you may work with one influencer over another or focus your campaign efforts on one social media channel instead of another. This data-driven approach allows for optimization and adjustments during the campaign. The Public Campaign Manager allows for creating campaign briefs with a 20% fee on influencer payments, while the Pro Campaign Manager offers private campaigns, basic reporting, and reduced fees. Influencer marketing is lauded for drastically increasing sales — with Daniel Wellington as an outstanding example. Still, an influencer marketing campaign may require different metrics. Get an in-depth look at your brand’s social media health via Keyhole’s social dashboard feature. Measuring Influencer. Use tools and analytics to monitor reach, engagement, conversion rates, and ROI metrics. They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action. NordVPN. Recent studies have shown that the average ROI of influencer marketing campaigns is $6. The tool streamlines the creation of social ad content and lets you measure impact in just a few clicks to see what’s working, what isn’t, and what needs to improve. Its rebranding emphasizes how vital it considers the role of creators. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. In this brief, outline: The goals and focus of your campaign. 2. You also need to measure the impact of the content on your campaign metrics, such as impressions, clicks, conversions, and ROI. There are two ways to approach influencer marketing tracking. Metrics and KPIs for Influencer Marketing Campaigns. It’s a triumph!Use Traackr's influencer marketing software to find influencers, manage influencer campaigns, and access insightful reporting. Meant For: Startups, global brands, and agencies. HootsuiteDigital metrics assessed campaign exposure. For example, if you spend $10,000 on a campaign that generates. Qualify your campaigns with meaningful ROI metrics such as earned media value, engagement rate and sentiment to successfully track and evaluate the value of your influencer relationships over time. For most brands that enter into an influencer collaboration, one of their biggest goals is raising brand awareness. Use a TikTok influencer marketing strategy to complete these main goals: 1. By finding the right influencers, forming strong partnerships, creating compelling collaborations, measuring the impact of your campaigns, and optimizing based on findings, you can successfully leverage the power of influencer. Individual influencer metrics include: Total. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. In 2020 and 2021, however, it has a clear, undisputed lead. 99/yearSet your TikTok influencer marketing campaign goals and budget. 3. Pricing: Starts at $119, but this package might not be enough if you plan an influencer marketing campaign. Both indicators. Influencity. Not only has influencer marketing evolved but also the tracking of ROI in a marketing campaign. These numbers can be pulled directly from TikTok or Instagram. This includes metrics such as reach, engagement, and conversions. 6. 4 billion in 2022. You can successfully promote your products and services by selecting the right influencers for your campaign and ensuring that creative assets. By analyzing the ROI, net profit, and other key performance indicators (KPIs), companies can gain a better understanding of the effectiveness of their. Measure the Results of Your Influencer Campaigns; Ultimately the success or otherwise of your influencer campaign comes back to the objective you set at the start of the process. It’s essential to measure the success of an influencer program, so you can understand which strategies worked and where you can improve. Thoroughly tracking performance data and crunching the numbers provides the tangible ROI figures you need to report on value generated by influencer budgets. #2: Lack of time — Brands not allowing space for adequate planning; contacting influencers with the intention of promotions going live tomorrow…. Manage Instagram Relationships. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. Too often we only look at reports when a campaign ends or when our boss asks to see the numbers. 7. 1. Media. It measures a combination of elements including comments, shares, clicks, and interactions. The share of voice is a metric that tells you what part of the whole discussion was generated by a certain online account. First, it will help you assess the results of an influencer marketing activity. Their unique approach focuses on data-driven strategies and real-time optimization to ensure maximum impact and measurable business outcomes. Social Profile Growth. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. 4. Challenge 2: Measuring Influencer Marketing ROI and Conversions. The formula for calculating CPC is: Cost-Per-Conversion = Total Cost of Campaign / Number of Conversions. They allow you to find, manage, and measure influencers, as well as their. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. Use affiliate links to measure success. “But to comfortably put spend and resources. By utilizing influencer marketing, you can sig nificantly increase brand awareness, drive traffic to your website and improve customer conversions. This means that an engagement of 3% could be good for Fashion influencers, but different value could be good for Fitness influencers. 7. Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics. And the acknowledgment that organic content and influencer measurement differs. The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. E-commerce brands can work one way, while brands that sell at retailers need a. The search process is often slow. 18 May 2020. a successful TikTok influencer campaign looked like partnering with a content creator to produce a hashtag challenge that was fun and worth participating in. Influencer marketing ROI = (Revenue/Cost) x 100. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. To measure the increase in traffic, you can use tools like Google Analytics. Discover it here. We have written. When possible, avoid asking influencers to play a role in your campaign immediately after following them. 1 billion by the end of 2023, with 67 percent of brands reporting they increased their influencer budget. Lastly, you must measure your influencer marketing strategy results. 2. 365225@email4pr. As your influencer. First, define your campaign objectives and target audience. Engagement metrics to consider tracking include engagement rate, clickthrough rate (CTR), and cost per click (CPC). In 2022, influencer marketing was a $16. However, in 2020 things changed, with Conversions/Sales taking a clear, undisputed lead, which it has kept ever since. ROI Tracking Sheet. The number of businesses offering influencer marketing related services increased by 26% in 2021, indicating significant growth for the industry as a whole. Plus you can measure success on influencer campaigns with real-time reporting software. For exanmple, an influencer campaign for Gap featuring Katie Rodgers of Paper Fashion and Pari Ehsan of Paridust – who each have over 600K and 200K followers on Instagram respectively – helped the retailer achieve an EMV of $18. From influencer identification to campaign measurement and everything in between, it offers a long list of powerful features. Two of the most important social media marketing metrics to keep in mind are post reach and post impressions. Monitor and measure results. Track Their Posts and Engagement. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. Now it’s time to determine which influencers on each platform are right for your campaign. That way, you can have an idea of what numbers you should be aiming for with your KPIs. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9. Set Specific Objectives for Each Campaign. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. 7 billion in 2016 to $9. Such analysis provides insights for future campaigns and lets you change course if needed. Monitor and measure halo implications of influencer activity on non-influencer tactics. Influencer Campaign Engagement Metrics. Even if you’re familiar with influencer marketing and branded content, when it. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. Work with your brand influencers to create schedules for social media content, collect data on engagement and conversions, and make changes to your campaign as necessary. Test for effectiveness by measuring the Campaign Acceptance Rate (the frequency influencers are opting-in to your campaign). An influencer contract is a document that contains the details of the agreement between the influencer and a business. 78, a return of nearly six times the original investment! The process of measuring ROI in influencer marketing is the comparison of the influencer campaign versus social platform ads campaign with the same performance and based. 17. Some. . Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. In 2016, Dunkin’ ran a successful influencer marketing campaign designed to promote its new Nitro Cold Brew coffee. The Sephora relaunch was amika's first campaign supported with Traackr’s influencer performance measurement and analytics capabilities. Keyhole is built to help marketers measure the impact of their social media and influencer campaigns. Calculate Your Campaign Reach. However, instead of setting these broad targets as your two goals, it will be more effective to kick off your strategy by honing in on what your brand’s needs are. Campaign Measurement KPIs. This guide covers the fundamentals of what influencer marketing is and provides. Then, seek influencers whose values, interests, and followers align with your brand. If your goal is to increase your brand reach through your influencer marketing campaigns, you should track your campaign. Build Relationships. Our research has found that the following best practice guidelines hold true: Content must be relatable and authentic. Run & Measure Campaigns. According to this eConsultancy study, only 18% of marketers include influencer. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. Here are a couple of KPIs you can set while planning your influencer marketing campaign: 1. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). Engagement is one of the most vital KPIs in measuring influencer marketing success. It has a custom-branded influencer app to connect with influencers via the platform. Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. Setting overarching goals will guide you toward the right key performance indicators (KPIs) and metrics to accurately assess your influencer campaigns and make improvements faster. Using these tools will also allow you to c onnect with the most suitable influencers, k eep up with the latest social media marketing trends, i mprove campaigns. Doing so builds a strong bond and keeps your campaign on the right track. Source. Calculate ROI using. You should track and analyze the performance of your. Measuring influencer marketing KPIs is essential to assess the success of your campaign and make informed decisions. Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. For instance, let’s say your main campaign goal is to generate a certain revenue within a certain time frame. 5. With Storyclash’s free influencer search tool, you can research Instagram influencers that are talking about your brand. Amanda Bailey November 3, 2023. Influencer Marketing and Campaign Measurement. The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. It’s essential to measure the success of an influencer program, so you can understand which strategies worked and where you can improve. One of the most important qualifications for influencers, of. Measure brand awareness 11. Pre-campaign. To gather the direct tangible percentage of your influencer marketing campaign, use this straightforward formula. Grin capitalizes on the genuine influence of influencers. In today’s article, we will. 5% and 6% = high engagement rate. That problem is to do with ROI. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. Metrics provide you with the data you need for a number of different areas: To know when to post for the most engagement. 1. Here are four tips to help you create a successful YouTube marketing campaign. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. Of the influencer campaigns we’ve measured, just over half of those surveyed felt the content they. Step 4: Measure Your Success in Real-Time. Consider including not just the leaders executing the influencer campaigns but also communications and PR, data and analytics, social and digital, media, and content marketing teams. Why it’s important: Because engagement gives the clearest. Reach indicates the number of people who see your influencer’s content. We’ll also take a look at a few strategies that can work best for each of them. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving. A high engagement rate indicates that the content is resonating with the audience and generating interest, while a low engagement rate may indicate that the content is not as effective in capturing the audience's attention. Content is published and amplified across channels. Follower authenticity. It can help you measure the overall effectiveness of your influencer marketing spend, distinguish weaknesses and strengths in areas of your influencer program, and indicate ways to optimize your influencer marketing ROI. Influencer marketing is measured by taking several factors into account. Eight social platforms each measure engagement differently, and even market size estimates vary widely, so common ground is hard to find. 9 million viewers tuning into last. 2. “No doubt influencer marketing does something,” he said. 10-$0. 1. Influencer marketing platforms are more advanced and comprehensive tools for measuring the impact of your campaign. 3. ———————————— x 100. Entertainment. However, EMV baselines fluctuate like the stock market. Influencer Marketing Measurement: Top Tips. For measuring influencer campaigns performance. Easy budgeting. Therefore, the CPM for your influencer marketing campaign would be $5. Since you’re compensating an influencer for the post (s) they make, it’s best practice to establish your expectations beforehand through an influencer brief. Measure the Results of Your Influencer Campaigns; Ultimately the success or otherwise of your influencer campaign comes back to the objective you set at the start of the process. . Your Instagram metrics let you see this so you know if you need to adjust your messaging or. When working with influencers, you want them to help your business move the needle. The COVID-19 pandemic fueled significant growth in influencer marketing. Perform market research to analyze the activity of an influencer's community so you can set a reasonable goal of how many leads, conversions or sales you can expect from their. With influencer KPIs, you can decide on social accounts for your campaigns without making major concessions on price and conditions. Hubspot found that Instagram is the most popular platform for influencer marketing, yet Facebook is the most effective for influencer campaigns (Baker). Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. Report on total and per-post metrics, average audience information, ROI, best. ; Businesses are making $5. To test the effectiveness of this common form of measurement, a recent study conducted by The Outloud Group, observed 150,000 users and their response to 158 influencer marketing campaign videos on YouTube. You can track all your influencer marketing campaign KPIs — such as budget, spend ing, revenue, conversions, media value, and more — to identify every campaign’s true ROI. While the two metrics are pretty similar in what they measure, there are some differences. Effective measurement of influencer campaigns has puzzled and challenged marketers since the inception of the influencer-marketer relationship. The influencers you choose can make or break your influencer marketing campaigns — they’re the most important piece to get right. It measures a combination of elements including comments, shares, clicks, and interactions. Step 2: Consider a Wide Range of Metrics. Read Direct Comments. Measuring Your Campaign’s Success. In addition to influencer-driven brand awareness, check how you can market your event for free. Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. To examine influencer reach, measure the following key performance indicators (KPIs): Followers: The number of fans or followers an influencer has. Best influencer management tools for your marketing team For new influencer managersHow do you measure ROI for an influencer campaign? Like any top-funnel marketing activity or brand awareness campaign, proving the value of influencer marketing historically has been difficult. 2010; Watts and Dodds 2007), but influencer marketing attempts to enhance engagement metrics, such as likes, comments, or clicks, which represent direct. Tribe. This measures the efficiency of influencer marketing investments and includes things like cost per post, cost per view, cost per engagement, and so on. They help you find influencers, create connections, run campaigns, and track results easily. Fashion blogger Julie Sariñana and model Ela Velden are two influencers with whom H&M partnered for its fall 2017 catalogue. March Madness is in full swing. 99 billion industry in 2022, a. Mastering. Agencies. Businesses need to track an influencer campaign’s performance: You need some extra tools to measure the outcome of your influencer marketing. After launching your influencer campaign, you’ll want to track how it does over time. Influencer marketing allows businesses to reach new target markets, launch new services or products and drive traffic to their sites cost-efficiently. using affiliate services where the affiliate links have been created for you. Audience Reach. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. These metrics come into play at different stages of campaigns, such as in the pre-campaign planning stage, ongoing during the campaign and once the campaign has been completed. Ben Jeffries, Co-founder and CEO of Influencer said “The No. Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. But you should also focus on the qualitative data along with quantitative gains to evaluate the actual ROI of your influencer campaigns. Source: TikTok Audience growth. Identify influencers and recruit them for your campaign. But now, let’s do the math on the real impressions you got. Track key metrics relating to reach, sales and brand awareness to measure the ongoing success of your campaign. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. According to a global survey carried out in 2022, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach. The final step of measuring influencer marketing is to use the data and insights you gathered to adjust and improve your strategy.